Chilika’s rice lands aren’t just fields; they’re vital ecosystems, providing seasonal sanctuary to the rare and elusive Fishing Cat – a globally endangered wetland predator
Organically cultivated and traditionally harvested, Chilika Red Rice not only honors age-old farming practices but also sustains livelihoods of the lagoon’s marginalised local farmers
With every pack of Chilika Red Rice you buy, you support
Traditional Livelihoods
Financial returns from selling red rice encourages local farmers to continue growing this health food
Wetland Preservation
Farmers engaged in rice cultivation are less likely to lease their land for destructive aquaculture – a serious threat to Chilika’s ecological integrity
Fishing Cat Conservation
Intact wetland, protected against harmful aquaculture, provides habitat to the endangered fishing cats of Chilika and supports their conservation
Chilika Red Rice is a seamless blend of sustainability and nutrition
This artwork links human health to nature conservation and is a boutique piece created by artist Sudarshan Shaw. He adopts the heritage art style of Patachitra to convey the importance of preservation of life.
